Digital strategy
Audience research, positioning, funnels, goals and channel planning
Marketing & Communication
Diploma in Digital Marketing & SEO
A complete practical programme for modern digital marketing. Build strategy, create campaigns, improve search visibility and use analytics to make confident decisions across owned and paid channels.
Duration6 months
ModeColombo or live online
IntakesJanuary, May and September
ScheduleWeekend, 6 guided hours per week
A practical route
Who this programme is for
Plan, run and measure search, content, social and paid campaigns.
A strong fit for
- School leavers
- Marketing assistants
- Entrepreneurs
- Freelancers and creators
Entry requirements
- GCE O/L or equivalent
- Basic computer and internet literacy
- No marketing experience is required
- Access to a laptop for campaign and analytics work
What you will learn.
Eight focused modules move from essential foundations to an applied final project.
Content marketing
Editorial planning, copy, creative briefs and distribution
Social media marketing
Platform strategy, community, content systems and measurement
Paid campaigns
Meta Ads, Google Ads, targeting, creative, budgets and optimisation
SEO foundations
Search intent, keyword research, content architecture and on-page SEO
Technical and local SEO
Crawlability, indexing, performance, schema and local visibility
Analytics and measurement
GA4, Search Console, campaign tracking and reporting
Integrated campaign
Strategy, launch, evidence, optimisation and presentation
Real work
Projects
- Content and social campaign plan
- SEO audit and growth roadmap
- Measured multi-channel campaign
Assessment
Campaign briefs · SEO audit · Analytics report · Final campaign presentation
Graduate skills
Learning outcomes
- Build an integrated digital plan
- Research and prioritise search demand
- Create and optimise paid campaigns
- Audit on-page and technical SEO
- Report performance using meaningful metrics
Career direction
Use your learning with confidence.
This diploma develops practical foundations for entry-level opportunities and further learning. Job outcomes depend on your experience, portfolio and the requirements of each employer.
Digital marketing executiveSEO executiveSocial media executiveContent marketing assistantPaid media trainee
Fees and award
A clear investment.
The programme fee covers scheduled teaching, standard assessment, learning resources and project feedback. Optional software or personal equipment is not included unless stated by the intake team.
ISBS Campus Diploma in Digital Marketing & SEO
Awarded by the Institute of Studies in Business & Sciences, operating under SITC Campus, on successful completion. Programme-specific external recognition is stated only when confirmed.
Check recognition and statusProgramme fee
LKR 135,000plus LKR 10,000 registrationInstalment plan
About LKR 27,000 × 5Final schedule confirmed before enrolment.Payment detailsLearning support
Guidance that keeps you moving.
✓
Campaign critique sessions
✓
Analytics clinics
✓
Portfolio case-study review
✓
Freelance and employment guidance
Programme FAQs
What learners ask.
Does the programme cover both SEO and paid advertising?
Yes. It covers search strategy, on-page and technical SEO, Google Ads, Meta Ads, content, social media and measurement.
Will I use real marketing tools?
Yes. Practical work uses common ad, analytics, keyword-research and reporting workflows. Tool access can vary by platform and intake.
Can I study while working?
Yes. Weekend and live online schedules are designed for working learners. Your adviser will confirm the timetable available for your intake.
How are classes delivered?
Classes combine guided teaching, practical activities, feedback sessions and independent work. Delivery is available in Colombo and live online, subject to the selected intake.
Start Digital Marketing & SEO.
Apply for a January, May and September intake or ask an adviser to check your fit.
